This contest is a viral giveaway software. It gives each entrant a unique tracking link to share on social media (or wherever else she wants to share it). Every person who enters through her link, gives her extra entries.
This is a great incentive for people to share your giveway when they otherwise probably wouldn’t. And this is how it goes “viral.”
Everything with our giveaways is automated. Once we set it up, you don’t need to do anything else until it’s time to declare a winner.